About the Founders

Friends since they were babies, the founders of Pure Cycles grew up together in southern California riding bikes, hanging out, and dreaming of making the world a better and bikier place. For the last 6 years, they’ve been doing just that!



After 4 years of studying Computer Science at Columbia, Jordan returned home ready to launch the bike business with his buds. Since then he’s overseen the tech side of things, building the website, turning Pure cycles into one of the premier web-retailers in the bike space, and ensuring that our customer service is always the best in the industry. 



It was during Michael and Austin’s college career at UW - Madison that they realized the shortage of cool, affordable bikes available on the market. When they returned to LA and launched Pure Cycles, Michael took the reins on all things fiscal. Crunching numbers, forecasting financials, and oiling the machine that would become the best bike company in the country has kept him busy (and happy) for the last 6 years.

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With an eye for quality and an instinct for international relations, Austin is responsible for our production relationships, assembly facilities, and the logistics of running a worldwide enterprise out of a garage in Los Angeles. We’ve come a long way since those early days and Austin’s been scaling up our operations with every new development to keep us on the top of our game.